Show Doing Well On BitTorrent? We’ll Buy It, Says Media Giant

Tactical Fury

• Fast & Furious •
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May 20, 2012
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Fairfax’s head of video Ricky Sutton has admitted that his company’s acquisition strategy is in large part based on what content is popular on BitTorrent. Not only is Fairfax using BitTorrent as a market research tool, the company also admits to advertising their content offerings directly on BitTorrent sites, in an attempt to convert pirates into paying customers.

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